In 1979, an article was published that said fifty percent of people living in America receive their religious teaching from television, while only ten percent receive theirs by attending worship on Sunday. Mack Lyon was the preacher at the church of Christ in Wewoka, Oklahoma. On Thursdays The Wewoka Daily Times reported church attendance for all churches on the previous Sunday. When Thursday’s paper came out the total reported church attendance was about ten percent of the population of the town. The Church of Christ had the largest attendance, but it was less than one percent.
Mack envisioned a local television program that would reach the estimate fifty percent. With no financial support, he bought air-time on the nearest TV station, KTEN, Channel 10 in Ada, Oklahoma. Mack asked the elders at Wewoka for their financial support. The generous church increased their offering to cover the $600 per week for air-time and production costs.
Mack didn’t want to spend precious air-time fleecing the audiences for money, which was common in religious programming in those days. He strongly believed the churches of Christ should—and would finance the work of preaching the gospel to the world.
That was the beginning of a worldwide television and radio ministry. The first Sunday in September 1980, In Search of the Lord’s Way began.